PureVitality is a conceptual wellness brand designed to bridge the gap between science and nature. The project’s focus was to create a cohesive identity and digital experience that reflects the brand’s mission: offering clean, effective supplements crafted with sustainability and transparency.
The Challenge
Develop a brand and product ecosystem that balances the credibility of science with the warmth and accessibility of nature. The deliverables needed to align visual design, product packaging, and a user-friendly website with PureVitality’s values.
My Role
Visual Identity: Designed the logo, color palette, and branding elements, centering on a hexagonal motif symbolizing scientific precision and natural harmony.
Product Packaging: Created labels for five supplement categories, integrating unique icons (water drop, leaf, sun, lightbulb, moon) and concise, engaging copy for each.
Digital Experience: Designed a homepage layout, email marketing templates, and Instagram captions to establish a consistent digital presence.
Brand Recognition
Whether on social media, in the store or online, PureVitality will have a consistent presence.
The Solution
Visual Branding:
A deep purple logo anchors the brand, paired with complementary gradients and natural tones to evoke trust and vitality. The hexagonal motif is woven throughout the design, reinforcing the brand’s scientific credibility.Product Packaging:
Each supplement features category-specific colors and icons for instant recognition. Clear, concise copy highlights benefits and transparency, appealing to health-conscious consumers.Digital Experience:
A minimalist website with user-friendly navigation showcases PureVitality’s philosophy, standards, and products.
Email campaigns and social media posts emphasize the brand’s science-meets-nature approach, building trust and engagement.
Impact
The PureVitality project demonstrates my ability to:
Build a brand identity rooted in a clear mission and vision.
Translate abstract values into tangible designs across packaging, web, and marketing.
Balance aesthetic appeal with functional user experience.
